As a broadcaster and journalist, Allan has spent a lot of his time around bikes. He has lost close friends in accidents, as well as reporting the stories of others. This led him to join the team with a huge passion for saving lives and changing attitudes towards rider safety.
With several years of experience in providing mobile communications and broadcast capabilities, he also brings a wealth of knowledge in the technical areas of providing communications from hard to reach places such as rural areas.
Allan has had an extensive career in media, along with a background in psychology, giving him a fresh view-point on how to not just reach out to riders but how to help them change their approach and recover from traumatic moments.