Our Mission
Mia was a passionate rider and had been riding for years, until a careless driver almost left her broken in a ditch. Thankful to still be alive, she asked herself the what-if questions all bikers try to avoid. What if she hadn’t been able to brake in time? What if she had been laid in the ditch? What if nobody had known where she was?
The answer to those questions became MIA: an app to ensure that bikers don’t need to be scared of the what-ifs anymore. MIA is there to watch your back. MIA leaves nobody behind.
Every day, bikers die. Most of them leave behind families, all of them leave behind friends and loved ones. Motorcyclists are among the most vulnerable of road users, and while accidents on the road can and do happen, many do not have to.
Let’s fix this. We have a simple mission: using technology to improve safety in new ways.
Who are Motosi?
We are a team with a deep history of biking, and a passion for making it safer for everyone. We’ve all lost people, and we’re driven by their memory to do our best not to lose anyone else. We’ve also been through the inevitable speech from those close to us about how we shouldn’t ride bikes, how bikes are deathtraps… we all know the speech and we’ve all heard it at least once. We disagree, and believe that biking is as safe as the rider makes it – most of the time.
Situations will come up that may be totally out of the rider’s control, but that’s where we come in. Through new approaches to the problem, along with partnerships with key safety organisations, we are working to help riders stay safe at all times, especially in the worst situations.
